{"id":17810,"date":"2018-10-05T00:00:00","date_gmt":"2018-10-04T22:00:00","guid":{"rendered":"https:\/\/raptor.agency\/2018\/10\/05\/comment-booster-vos-campagnes-marketing-avec-la-video\/"},"modified":"2022-08-18T14:11:29","modified_gmt":"2022-08-18T12:11:29","slug":"comment-booster-vos-campagnes-marketing-avec-la-video","status":"publish","type":"post","link":"http:\/\/miko:1000\/e-marketing\/comment-booster-vos-campagnes-marketing-avec-la-video\/","title":{"rendered":"Comment booster vos campagnes de g\u00e9n\u00e9ration de leads \u00e0 l’aide du marketing vid\u00e9o ?"},"content":{"rendered":"

S<\/strong>elon un rapport de r\u00e9f\u00e9rence de Software Advice, le marketing vid\u00e9o occupe une place centrale dans la g\u00e9n\u00e9ration de leads B2B .<\/b><\/span><\/p>\n

Que ce soit en B2B ou en B2C, le marketing vid\u00e9o peut \u00eatre le moyen le plus efficace d\u2019am\u00e9liorer la g\u00e9n\u00e9ration de leads. Par cons\u00e9quent, si vous souhaitez attirer des prospects pour am\u00e9liorer vos taux de conversion, exploitez au maximum le potentiel de la vid\u00e9o afin de vous connecter \u00e0 votre public cible. Voici quelques conseils pour booster les campagnes de g\u00e9n\u00e9ration de leads \u00e0 l’aide du marketing vid\u00e9o.<\/b><\/span><\/p>\n

Il y a quelques ann\u00e9es encore, les sp\u00e9cialistes du marketing consid\u00e9raient la \u00abg\u00e9n\u00e9ration de prospects\u00bb et le \u00abmarketing vid\u00e9o\u00bb comme deux mondes diff\u00e9rents, mais l’\u00e9cart se r\u00e9duit progressivement. \u00c0 l’heure actuelle, les deux syst\u00e8mes ont commenc\u00e9 \u00e0 se compl\u00e9ter et le r\u00e9sultat est une strat\u00e9gie de marketing de contenu puissante et efficace qui vous permet de gagner des prospects de meilleure qualit\u00e9.<\/span><\/p>\n

Vous pouvez donc inclure une vid\u00e9o \u00e0 c\u00f4t\u00e9 du formulaire de g\u00e9n\u00e9ration de leads pour d\u00e9montrer la valeur que vous allez offrir une fois qu’ils se seront inscrits sur votre site Web. Une vid\u00e9o de haute qualit\u00e9 pourrait \u00e9galement inciter les visiteurs \u00e0 s’inscrire. Ainsi, les chances de conversion augmentent et vous pouvez \u00e9galement gagner la confiance de vos visiteurs.<\/span><\/p>\n

D\u00e9finissez votre public cible pour d\u00e9terminer le type de vid\u00e9o id\u00e9al<\/b><\/span><\/h2>\n

Pour cr\u00e9er des vid\u00e9os efficaces, vous devez d\u2019abord d\u00e9finir votre public cible. Comprenez ce dont ils ont besoin et quelles sont leurs exigences. Ainsi, vous aurez \u00e9galement une id\u00e9e du type de vid\u00e9os qui fonctionnera le mieux pour vous, en termes d\u2019engagement et d\u2019attrait des visiteurs. Un autre avantage de la d\u00e9finition de votre public cible est que vous pouvez cr\u00e9er des vid\u00e9os sp\u00e9cifiques et tr\u00e8s cibl\u00e9es avec des messages simples mais percutants de la mani\u00e8re la plus rentable.<\/span><\/p>\n

D\u00e9terminer la longueur vid\u00e9o correcte<\/b><\/span><\/h2>\n

Afin de stimuler la g\u00e9n\u00e9ration de prospects, il est essentiel de cr\u00e9er des vid\u00e9os de la longueur optimale. Selon Orbit Media, la dur\u00e9e optimale d’une vid\u00e9o YouTube est comprise entre 3 et 3,5 minutes. Le rapport Forbes \/ Google Insights de \u00ab\u00a0Vid\u00e9o dans la suite C\u00a0\u00bb a r\u00e9v\u00e9l\u00e9 que la pr\u00e9f\u00e9rence tend plut\u00f4t vers des vid\u00e9os d’une dur\u00e9e de trois \u00e0 cinq minutes.<\/span><\/p>\n

N’oubliez pas que si vos vid\u00e9os sont suffisamment attrayantes, vous pouvez enfreindre toutes les r\u00e8gles. <\/span><\/p>\n

Incorporer des vid\u00e9os dans des e-mails pour am\u00e9liorer le taux de clic<\/b><\/span><\/h2>\n

Le marketing par courriel est toujours consid\u00e9r\u00e9 comme un moyen efficace de g\u00e9n\u00e9rer des pistes de qualit\u00e9 et vous pouvez am\u00e9liorer les taux de clics en incorporant des vid\u00e9os de haute qualit\u00e9. Int\u00e9grer des vid\u00e9os dans des emails peut \u00eatre difficile, mais si vous pouvez surmonter l’obstacle, les r\u00e9sultats peuvent \u00eatre impressionnants.<\/span><\/p>\n

Des vid\u00e9os du message d’int\u00e9r\u00eat public ont \u00e9t\u00e9 int\u00e9gr\u00e9es aux e-mails, qui ont commenc\u00e9 \u00e0 \u00eatre lues automatiquement lorsque quelqu’un a ouvert l’e-mail (dans l’e-mail lui-m\u00eame ou dans un nouveau navigateur). <\/span><\/p>\n

Ayez un appel clair \u00e0 l’action<\/b><\/span><\/h2>\n

Cr\u00e9er une vid\u00e9o attrayante et de haute qualit\u00e9 ne suffit pas; vous devez penser \u00e0 des moyens de retenir l’attention du visiteur m\u00eame apr\u00e8s la fin de la vid\u00e9o. Les plus grandes plateformes vid\u00e9o YouTube et Vimeo offrent un \u00abcontenu sugg\u00e9r\u00e9\u00bb apr\u00e8s la fin des vid\u00e9os, de mani\u00e8re \u00e0 ce que leurs visiteurs puissent rester connect\u00e9s \u00e0 leur site Web. Si les visiteurs sont distraits et passent sur un autre site Web ou une autre marque, ils risquent de vous oublier compl\u00e8tement.<\/span><\/p>\n

En planifiant soigneusement votre campagne de marketing vid\u00e9o, vous pouvez facilement atteindre vos objectifs!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment booster vos campagnes de g\u00e9n\u00e9ration de leads \u00e0 l’aide du marketing vid\u00e9o<\/p>\n","protected":false},"author":1,"featured_media":17851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[],"acf":[],"yoast_head":"\nComment booster vos campagnes de g\u00e9n\u00e9ration de leads \u00e0 l'aide du marketing vid\u00e9o ? - Miko Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/miko:1000\/e-marketing\/comment-booster-vos-campagnes-marketing-avec-la-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment booster vos campagnes de g\u00e9n\u00e9ration de leads \u00e0 l'aide du marketing vid\u00e9o ? - Miko Digital\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment booster vos campagnes de g\u00e9n\u00e9ration de leads \u00e0 l'aide du marketing vid\u00e9o\" \/>\n<meta property=\"og:url\" content=\"http:\/\/miko:1000\/e-marketing\/comment-booster-vos-campagnes-marketing-avec-la-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Miko Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mikodigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-04T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T12:11:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/miko:1000\/wp-content\/uploads\/2020\/07\/lead-generation-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Miko Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MikoDigitalWeb\" \/>\n<meta name=\"twitter:site\" content=\"@MikoDigitalWeb\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miko Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"Article\",\n\t \"@id\": \"http:\/\/miko:1000\/e-marketing\/comment-booster-vos-campagnes-marketing-avec-la-video\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"http:\/\/miko:1000\/e-marketing\/comment-booster-vos-campagnes-marketing-avec-la-video\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Miko Digital\",\n\t \"@id\": \"http:\/\/miko:1000\/#\/schema\/person\/89fa0d43ef030b4d59653f7c1bff4f9a\"\n\t },\n\t \"headline\": \"Comment booster vos campagnes de g\u00e9n\u00e9ration de leads \u00e0 l’aide du marketing vid\u00e9o ?\",\n\t \"datePublished\": \"2018-10-04T22:00:00+00:00\",\n\t \"dateModified\": \"2022-08-18T12:11:29+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"http:\/\/miko:1000\/e-marketing\/comment-booster-vos-campagnes-marketing-avec-la-video\/\"\n\t },\n\t \"wordCount\": 687,\n\t \"publisher\": {\n\t \"@id\": \"http:\/\/miko:1000\/#organization\"\n\t },\n\t \"articleSection\": [\n\t \"E-marketing\"\n\t ],\n\t \"inLanguage\": \"fr-BE\"\n\t },\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"http:\/\/miko:1000\/e-marketing\/comment-booster-vos-campagnes-marketing-avec-la-video\/\",\n\t \"url\": \"http:\/\/miko:1000\/e-marketing\/comment-booster-vos-campagnes-marketing-avec-la-video\/\",\n\t \"name\": \"Comment booster vos campagnes de g\u00e9n\u00e9ration de leads \u00e0 l'aide du marketing vid\u00e9o ? 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