{"id":5837,"date":"2015-03-25T13:08:59","date_gmt":"2015-03-25T12:08:59","guid":{"rendered":"http:\/\/miko:1000\/?p=5837"},"modified":"2020-09-09T11:24:51","modified_gmt":"2020-09-09T09:24:51","slug":"above-the-line","status":"publish","type":"post","link":"http:\/\/miko:1000\/agence-web\/glossaire\/above-the-line\/","title":{"rendered":"Above the line"},"content":{"rendered":"<p><!--:fr--><\/p>\n<p>Above the line est un mot anglais qui d\u00e9signe pour un annonceur les investissements publicitaires r\u00e9alis\u00e9s sur les grands m\u00e9dias traditionnels.<\/p>\n<p>Les investissements \u00ab\u00a0above the line\u00a0\u00bb peuvent \u00eatre diff\u00e9renci\u00e9s des investissements \u00ab\u00a0below the line\u00a0\u00bb consacr\u00e9s au hors m\u00e9dia.<\/p>\n<p><a href=\"http:\/\/www.mercator-publicitor.fr\/lexique-publicite-definition-above-the-line\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9finition<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Above the line est un mot anglais qui d\u00e9signe pour un annonceur les investissements publicitaires r\u00e9alis\u00e9s sur les grands m\u00e9dias traditionnels. Les investissements \u00ab\u00a0above the line\u00a0\u00bb peuvent \u00eatre diff\u00e9renci\u00e9s des investissements \u00ab\u00a0below the line\u00a0\u00bb consacr\u00e9s au hors m\u00e9dia. D\u00e9finition<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Above the line - Miko Digital<\/title>\n<meta name=\"description\" content=\"Le glossaire de Miko Digital est \u00e0 votre disposition pour mieux vous aider \u00e0 comprendre le concept Above the line, investissements marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/miko:1000\/agence-web\/glossaire\/above-the-line\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Above the line - Miko Digital\" \/>\n<meta property=\"og:description\" content=\"Le glossaire de Miko Digital est \u00e0 votre disposition pour mieux vous aider \u00e0 comprendre le concept Above the line, investissements marketing.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/miko:1000\/agence-web\/glossaire\/above-the-line\/\" \/>\n<meta property=\"og:site_name\" content=\"Miko Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mikodigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-25T12:08:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-09T09:24:51+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/miko:1000\/wp-content\/uploads\/2021\/02\/partage-facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miko Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MikoDigitalWeb\" \/>\n<meta name=\"twitter:site\" content=\"@MikoDigitalWeb\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miko Digital\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"Article\",\n\t            \"@id\": \"http:\/\/miko:1000\/agence-web\/glossaire\/above-the-line\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"http:\/\/miko:1000\/agence-web\/glossaire\/above-the-line\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Miko Digital\",\n\t                \"@id\": \"http:\/\/miko:1000\/#\/schema\/person\/89fa0d43ef030b4d59653f7c1bff4f9a\"\n\t            },\n\t            \"headline\": \"Above the line\",\n\t            \"datePublished\": \"2015-03-25T12:08:59+00:00\",\n\t            \"dateModified\": \"2020-09-09T09:24:51+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"http:\/\/miko:1000\/agence-web\/glossaire\/above-the-line\/\"\n\t            },\n\t            \"wordCount\": 51,\n\t            \"publisher\": {\n\t                \"@id\": \"http:\/\/miko:1000\/#organization\"\n\t            },\n\t            \"articleSection\": [\n\t                \"Glossaire Agence web\"\n\t            ],\n\t            \"inLanguage\": \"fr-BE\"\n\t        },\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"http:\/\/miko:1000\/agence-web\/glossaire\/above-the-line\/\",\n\t            \"url\": \"http:\/\/miko:1000\/agence-web\/glossaire\/above-the-line\/\",\n\t            \"name\": \"Above the line - 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